Despite many saying that email marketing is dead it is still one of the most popular ways to engage the customers. There are many factors affecting the success of email marketing campaigns and hiring agency that is well aware of these factors will bring a much better results. Email marketing undergone a total makeover in a last few years. It brings a conceptual content relevant for the audience.As well can help to develop brand as a part of cross-functional marketing strategy.
What makes Email Marketing great again?
Social media marketing, display advertisement and other modern tools pulled marketers’ attention away from emails. Thanks to this emails now are relevant more than ever. All these innovative marketing channels turn emails into very effective communication path. As technology keeps progressing more and more people access email every day. Emails are opened on mobile devices just few minutes after they were received. They are benefited from innovation and provide us, business owners, with additional marketing tool.
Email Marketing is automated
Differently from what it was 10 or even 5 years ago, today we have all the tools to measure email marketing campaigns success. There are some cool automated tools out there that allow to personalize and automate the emails delivery. In a real time we can track how many emails were opened or marked as abuse. We even can say how many times same email was opened or internal links were clicked. We can manage our subscribers and efficiently manage customers lists, and much much more.
We are, at Third Temple Digital, will work together with you to create the most attracting subject lines. Will work on email design in order to improve the click through rates. Together we will analyze marketing goals and objectives. Will assist with extensive data collection and analysis in order to get the best possible ROI (Return on Investment).